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It is hard to see how introducing new combusted products likely to appeal to price-sensitive people will help achieve the goal of a smoke-free world to which they have stated they are committed

A vote on the deal by shareholders of both firms is due to take place next Wednesday, simultaneously in London at BAT and North Carolina at Reynolds

Translated from French by Jeanine Herman

The proposal, which is supported by a range of public health groups but fiercely opposed by cigarette makers, is one of the most consequential tobacco policies coming out of the FDA since the agency was given the authority to regulate tobacco in 2009